Improve your money habits in just 5 mins a day.
Finex automatically tracks your money habits and helps train your brain for a wealthier you.
Developed with research from these leading institutions
Finex is a science-based money habits tracker for iOS.
Just like any habit, it's all about psychology.
Finex uses techniques developed by leading experts in psychology and behavioral science to actually keep you accountable as you build stronger money habits.
After linking your bank, the app automatically analyzes how well you use your money and gives you continuous guidance and tools that promote positive money habits and discourage negative ones.
“Money is not just about math. In fact, we over-value math and we under-value psychology.“
Ramit Sethi, award-winning author of
“I Will Teach You To Be Rich“
Build a healthier money mindset.
Build a healthier money mindset.
Finex provides daily mindset conditioning with positive money mantras designed to train your mind to make healthier money decisions.
Backed by psychological research, affirmations help rewire your brain for the better. By reinforcing positive beliefs about money, Finex empowers you to make confident financial choices, reducing stress and paving the way for long-term financial well-being.
Understand your real money habits.
Understand your real money habits.
Get ongoing insights into your positive and negative money habits based on your bank transactions, highlighting where you're excelling and where you can improve.
Research shows that personalized feedback is essential for behavior change. By identifying specific spending patterns, you're better equipped to spot areas for improvement, reinforce good habits, and make smarter financial decisions over time.
Measure the quality of your money habits.
Measure the quality of your money habits.
Get your Finex Score, which is like a credit score for your money habits. It helps you see how well you're spending, saving, investing, and paying down debt, which reinforces positive habits.
Psychological research shows that tracking progress with tangible metrics, like a fitness tracker, significantly boosts your ability to maintain and strengthen healthy habits. In turn, the better your source, the more likely your net worth will naturally increase over time.
Focus on the important things.
Focus on the important things.
Take the guesswork out of what habits to focus on. Get automatic personalized goals recommended to you based on your current financial position.
Tailored goal-setting significantly enhances psychological motivation and adherence. By receiving recommendations that align with your actual financial situation, you're more likely to achieve targets, stay committed, and strengthen good money habits.
Know the real cost of your habits.
Know the real cost of your habits.
Get a report of how much potential wealth you missed out on by spending money instead of investing that amount in an index fund. It's a powerful motivator for better money habits.
Behavioral science research shows that visualizing opportunity costs helps drive behavior change. Seeing the tangible effects of your spending choices can shift your mindset, encouraging more disciplined financial moves and fostering long-term wealth-building habits.
Stay accountable with friends.
Stay accountable with friends.
Create an accountability group, called a Finex Group, and keep yourself accountable with others using your Finex Scores. Since your score is based on your behaviors and not tied to income, it allows you to safely compare progress while keeping financial details private from each other.
Psychology underscores the power of social accountability in achieving goals. Sharing your progress with a Finex Group helps boost motivation, improve consistency, and reinforce positive money habits, making it easier to stay on track together.
See the science behind the tools.
See the science behind the tools.
Discover the research that powers our tools. They're not just based on theory — each tool is crafted from studies that show how people make decisions, form habits, and stay motivated.
Dive into the individual studies and understand how we've scientifically validated each tool to improve your financial well-being, helping you achieve your goals with greater confidence.
Backed by research from leading experts
Dr. B.F. Skinner
Harvard University
Operant Conditioning
Dr. Albert Bandura
Stanford University
Self-Efficacy
Dr. Heidi Grant
Columbia University
Motivation Theory
Dr. Barbara L. Fredrickson
University of Pennsylvania
Broaden-and-Build Theory
Partnerships
Have a personal finance audience? We'd love to partner with you. In a partnership, you'll have a new Finex Group tailored to your brand, where your audience can join and improve their money habits along side other members of your audience. You'll get multiple benefits by partnering with us:
You'll gain a conscious way to earn money that fits your brand's mission and values.
You'll provide your audience a valuable, powerful way to improve their money habits.
You'll strengthen your personal connections with your audience via your Finex Group.
You'll be able to more deeply understand the quality of your audience's money habits.
Your audience members can build personal bonds with other members of your Finex Group.
You can use your Finex Group as another marketing channel for your other products or content.
It's a true win-win for you and your audience. We look forward to working with you!
Our Big Mission
Our Big Mission
Modern society has unfortunately brainwashed us to spend beyond our means, creating habits that cause preventable financial strain for millions of people.
With overspending and credit card debt at an all-time high, emergency savings at an all-time low, and people not investing enough, we're on a mission to help people improve their money habits through proven, science-based techniques.
We're a small but mighty team based in Atlanta, GA, dedicated to transforming the financial well-being of millions, one habit at a time.
We're supported by Y Combinator Startup School and Atlanta Tech Village.
FAQs
Which countries is Finex available in?
Finex is currently only available in the United States. This is because only US-based financial institutes are currently supported. However, we definitely plan to expand to other countries in the future.
Is Finex available for Android?
Finex is currently only available for iOS. An Android version is on our roadmap and will be released at a later time.
How is the Finex Score calculated?
After you connect your financial accounts, the data gathered will be analyzed by our algorithms to produce the most accurate score possible. Our algorithms are improved constantly based on feedback from financial experts and our users.
How do Finex Group invite links work?
When someone clicks an invite link to your Finex Group, they'll see a message like below. After they accept the invite, they'll be able to create their Finex account and automatically be added to your Finex Group.
Here's what an invitee see:
You're Invited!
Welcome to Finex! 👋 You're invited to the Finex Group called
"Gen Z Finance".
What is a Finex Group?
It's an accountability group in the Finex app where members can safely & easily keep each other accountable on their money habits. All actual financial details are always kept private from each other.